Hi, I’m Bruna Calheiros

I’m a UX/UI Expert with a Masters Degree in Interactive Telecommunications from ITP/NYU. I’m specialized in e-commerce, omnichannel personalization & luxury brand experience.

I’ve 15+ years of experience collaborating with multi-disciplinary teams (advertising agencies, NYC startups, and Fortune 500 companies), designing innovative user-centered web & mobile experiences. Having worked with different cultures and languages enabled me to provide a flexible approach, applying agile methodologies to design the best and most innovative user-centered experiences across all platforms.

My specialties include managing UX/UI Design and Research teams, developing the best in class user experience and user interface, high fidelity wireframing, prototyping, front-end programming, site analytics, user testing, digital strategy, and social media.

For more than 7 years, I worked at The Estée Lauder Companies in NYC as the Director of Global User Experience, leading a multi-diverse team in New York, Romania and UK.

At ELC, I managed and designed the ecommerce platform and omnichannel experiences for brands like Estée Lauder, MAC, Origins, Clinique, Too Faced, Jo Malone, La Mer, Bobbi Brown, GlamGlow, Aveda, Lab Series, Prescriptives, Becca, Smashbox, among others for North America, EMEA, APAC, and LATAM.

  • UX/UI Director

    Strategic planning of UX department, creating processes and structures for scaling UX/UI teams on small or global companies.

    Develops onboarding materials, managing, training and mentoring designers, building a solid foundations for collaboration and grow.

  • Project Management

    Leads UX/UI research & design production across interdisciplinary Agile teams, including story reviews, iteration planning, and retrospectives.

    Creates product delivery roadmaps, grouping features, prioritizing, and scheduling their roll-out.

    Groom and prioritize Backlog and ensure project schedules and launches.

  • Research & Benchmark

    Analyzes customer insights using data and research, prioritizing user needs and business requirements.

    Conducts user tests to iterate and enhance products.

    Researches new global and local trends to incorporate into digital strategy.

  • UX/UI & Visual Design

    Translates business requirements into functional specs and user stories.

    Defines user journeys, organize information architecture, designs user-centered wireframes, builds prototypes.

    Creates final high fidelity designs according to branding style guide and digital trends.

THE ESTÉE LAUDER CHEKOUT

CUPAN TAE

NATUROPATHICA