Bobbi Brown Access
Bruna partnered with the Bobbi Brown Global team to design their loyalty program, recognizing the significant impact of customer retention on profitability.
Loyal customers spend 67% more than new customers, and retention efforts cost 4 to 30 times less than acquisition.
Even a 5% increase in retention can boost profits by up to 85%.
These statistics underscore the value of loyalty programs as a powerful strategy for fostering customer loyalty and driving long-term business growth.
Bobbi Brown Access strengthens customer relationships and encourages repeat visits, positioning the brand for sustained success.
Case Study: Bobbi Brown Loyalty Program
Bruna collaborated with the Bobbi Brown Global team, including UI designers, producers, and software engineers, to design and implement their loyalty program. This project was part of a larger strategic initiative by The Estée Lauder Companies to roll out loyalty programs across their leading brands worldwide.
Bruna played a pivotal role in this global effort, developing a white-label template that would serve as the foundation for loyalty programs across all Estée Lauder brands. This template streamlined the development process, reducing the time needed to build individual programs while allowing each brand to customize the design and functionality to meet their unique loyalty requirements.
The Bobbi Brown loyalty program, “Bobbi Brown Access,” showcases the success of this initiative, helping the brand deepen customer engagement and improve retention. By leveraging the global template, the team ensured a seamless experience across all platforms, accelerating the program's deployment and delivering a flexible yet scalable solution.
Through this work, Bruna demonstrated her expertise in creating user-centered, scalable designs that align with business goals and foster long-term customer relationships.