Bobbi Brown Loyalty Program
Bruna collaborated with the Bobbi Brown Global team to design their loyalty program, aimed at boosting customer retention. The Bobbi Brown Loyalty Program strengthens customer relationships and encourages repeat business, supporting long-term growth.
The Estée Lauder Companies Checkout
Bruna led the checkout optimization for La Mer, streamlining the process to reduce cart abandonment and increase sales. Following its success, the solution was expanded across multiple Estée Lauder brands, with Bruna developing a white-label version for global deployment, starting with Asia-Pacific.
MAC Pickup In Store & Same Day Delivery
Bruna designed BOPIS & Same Day Delivery for MAC, a groundbreaking omnichannel initiative. By integrating in-store inventory with online shopping, customers purchase items online and pick them up in-store within two hours. The pilot, launched in NY and DC, was a success, quickly globally across many ELC brands.