Cupan Tae Redesign
Bruna redesigned the Cupan Tae’s website - an ecommerce platform of a tea boutique in Ireland. The redesign included homepage, store locator, single product pages and multi-product pages. It brought a user-centered approach with quick pathways to the final purchase.
For the new website, Bruna created a homepage highlighting the new special blends, seasonal teas, best sellers, and of course, the renowned tearoom. The site’s architecture and navigation was also redesigned making it easier for the customers to find their favorite teas, food and drink menus, and store locations.
Each one of the pages of the website was thought through and designed by Bruna, creating a unique shop journey for all tea lovers. The website is the perfect extension of the Irish tearoom and reflects the afternoon tea experience.
Case Study: Cupan Tae Redesign
Cupan Tae is an internationally acclaimed tearoom celebrated for its charming ambiance, high-quality teas, and exquisite baked goods, with beloved locations in Galway and Westport, Ireland. As part of their goal to expand their business globally, the company sought the expertise of Bruna Calheiros to envision and develop a new eCommerce platform that would capture the essence of their brand while appealing to an international audience.
To achieve this, Bruna collaborated closely with the Cupan Tae team, diving deep into the heart of the brand to understand its values, philosophy, unique charm, and positioning within the market. This involved crafting a new positioning strategy for the brand, developing a cohesive branding style, and shaping the company’s online personality to reflect the warmth, sophistication, and artisanal heritage that define Cupan Tae.
With a strong foundation in place, Bruna used the new style guide and color palette as the cornerstone for creating a user-friendly sitemap that improved the site's hierarchy and navigation. These updates ensured that users could easily explore the wide range of teas and gift sets available, creating a seamless and enjoyable shopping experience. Bruna completely redesigned the user experience (UX) and user interface (UI) of the eCommerce platform, marrying functionality with beauty.
